The Job

Key Responsibilities

• Develop creative digital campaign concepts and marketing ideas
• Create high-quality social media content using AI tools and graphic design platforms
• Plan, schedule, manage, and optimize campaigns across Meta, Google, and other digital platforms
• Use analytics, insights, and AI-powered tools to improve campaign performance and conversions
• Integrate digital channels with CRM systems, WhatsApp platforms, and automated customer journeys
• Improve SEO and website visibility
• Run targeted and retargeting campaigns using marketing automation and chatbot workflows

Focus Areas

• AI-driven digital marketing
• Performance marketing
• Social media marketing
• CRM and automation integration
• SEO and campaign optimization

The Person

Ideal Candidate Profile

• Strong understanding of digital marketing trends and performance marketing
• Hands-on experience with:
  • Meta Ads Manager
  • Google Ads
  • Analytics platforms
• Creative mindset with strong visual and content sense
• Familiarity with AI tools for:
  • Content generation
  • Campaign optimization
• Knowledge of:
  • CRM integrations
  • Automation tools
  • Chatbot platforms (added advantage)

Preferred Traits

• Passionate about digital campaigns and marketing innovation
• Data-driven and analytical
• Creative and tech-savvy
• Comfortable working with AI-assisted marketing tools
• Interested in higher education marketing and digital engagement