How to Apply:

Please apply via the link below:

https://www.typeb.digital/careers#open-roles

Company Overview

At Type B Digital, we are a premier digital innovation agency dedicated to crafting transformative, high-quality products for some of the world's most innovative companies. We foster a dynamic and creative environment where innovation and results thrive. We are seeking a Growth Marketing Specialist who is eager to learn, grow, and make a significant impact on our client acquisition and brand awareness initiatives.

Role Overview

As a Growth Marketing Specialist, you will play a crucial role in driving new client acquisition and enhancing brand visibility through targeted campaigns across multiple channels, including Google Ads and LinkedIn Ads. You will manage our digital marketing channels with a data-driven approach, analyze website traffic, and implement strategic enhancements to boost engagement and conversion rates. A solid understanding of SEO and SEM principles is essential to optimize our online presence and maximize campaign effectiveness. This is an exciting opportunity for an enthusiastic marketer ready to dive into the world of digital advertising, email marketing, and web optimization in a fast-paced agency setting.

Key Responsibilities

• Campaign Management: Develop, optimize, and manage Google Ads and LinkedIn Ads campaigns to increase brand awareness and generate new leads.
• Lead Generation: Identify potential leads through various channels (e.g., social media, networking events) and nurture them through targeted outreach efforts.
• Email Marketing: Design and execute email marketing campaigns aimed at nurturing leads and engaging existing customers. This includes crafting compelling email copy, managing email lists, and analyzing campaign performance.
• Web Traffic Analysis: Monitor website traffic using tools like Google Analytics, Tag Manager, and SEMrush. Identify opportunities for improvement to enhance engagement and lead generation.
• SEO & SEM Strategy: Implement effective SEO and SEM strategies to improve search engine rankings and online visibility. Track performance metrics to refine strategies over time.
• Data Analysis: Analyze campaign performance data to provide actionable insights that improve ROI.
• Content Creation: Assist in creating engaging marketing materials, including ad copy, landing pages, and performance reports.
• Stakeholder Collaboration: Work closely with global stakeholders in Canada/USA, aligning your hours with UTC/GMT-6 MT for seamless collaboration.
• Industry Knowledge: Stay updated on the latest trends and best practices in digital marketing to keep our strategies cutting-edge.
• Project Management: Manage multiple projects simultaneously in a fast-paced agency environment.

Required Skills & Qualifications

• Undergraduate degree in Marketing or a related field.
• High written and verbal proficiency in English.
• Basic knowledge of Google Ads, LinkedIn Ads, Google Analytics, Tag Manager, and SEMrush (or similar tools).
• Understanding of SEO and SEM principles with practical experience in implementing best practices.
• Strong interest in performance marketing, lead generation, brand building, and website optimization.
• Excellent communication skills and effective time management abilities.
• Ability to thrive in a fast-paced agency environment while adapting to shifting priorities.
• Eagerness to learn, grow, and collaborate with a global team.
• Flexibility to work some hours aligned with UTC/GMT-6 MT.
• Familiarity with graphic design tools (e.g., Photoshop, Canva, Figma) is a plus.

Why Join Us?

• Competitive compensation in USD.
• Flexible remote work environment.
• Participate in monthly onsite team-building and engagement events designed to foster a positive and collaborative work environment.
• Access to educational benefits for professional development.
• Opportunities to work with North American clients and colleagues.

Notes

This is a dedicated full-time position. This role is not for freelancers to offer their services or for agencies.