About Us

Metana is a leader in Web3 education and developer training, committed to producing meaningful, high-impact content for a rapidly growing global audience. Our mission is to inform, inspire, and activate our community through social media storytelling that drives engagement, growth, and brand loyalty. As we scale, we’re expanding our social media capabilities to strengthen our digital presence and build deeper community connections.

Role Overview

We’re looking for a creative, strategic, and data-driven Social Media Specialist to lead the planning, creation, and execution of our social media initiatives across multiple platforms. The ideal candidate is a natural storyteller, visually driven, and passionate about building online communities through compelling content and smart social strategy.

This role will be central to elevating Metana’s brand awareness, shaping our online voice, and driving measurable outcomes across all social channels.

Key Responsibilities

Strategy Development

• Develop and execute a comprehensive social media strategy that accelerates engagement, follower growth, and brand visibility.
• Align social initiatives with broader marketing and company objectives.
• Support integrated marketing campaigns by owning social media coverage end-to-end.

Content Creation & Management

• Create, schedule, and publish high-quality, platform-specific content across Instagram, LinkedIn, Twitter, TikTok, and YouTube.
• Lead content production efforts—including graphics, video snippets, carousels, and short-form media—collaborating closely with designers and videographers.
• Manage and maintain a structured social content calendar to ensure consistency and timely execution.

Community Engagement

• Interact with our online community by replying to comments, DMs, mentions, and community discussions.
• Launch engagement activations such as polls, Q&As, challenges, and user-generated content initiatives.

Analytics & Reporting

• Monitor and analyze social media performance using tools like Google Analytics, Hootsuite, or native insights.
• Provide clear, actionable reports and recommendations to enhance content performance, reach, and overall ROI.

Trend Monitoring & Innovation

• Stay updated with emerging social trends, platform updates, and audience behavior patterns.
• Test new creative formats, features, and storytelling styles to keep Metana’s content fresh and relevant.

Collaboration

• Work closely with marketing, creative, and community teams to ensure cohesive campaign execution.
• Coordinate with influencers, ecosystem partners, and collaborators to expand organic reach and engagement.

What We’re Looking For

Experience

• 1–2 years of hands-on experience managing social media channels for a brand or organization.
• Demonstrated success in growing audience bases and boosting engagement across multiple platforms.

Skills

• Strong storytelling and content creation abilities.
• Proficiency with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Analytical mindset with the ability to interpret performance data and inform strategy.
• Bonus: Familiarity with paid social strategies.
• Excellent communication and teamwork skills.

What You’ll Gain

• Ownership: Lead and shape Metana’s social media identity and strategic direction.
• Creative Freedom: Opportunity to experiment, innovate, and bring bold ideas to life.
• Impact: Play a key role in amplifying Metana’s global presence and mission.
• Growth: Continuous professional development and advancement opportunities within a fast-growing company.