Creative Strategist – Performance Marketing & Advertising (Mid-Level)

Full-time | Melbourne | Hybrid (The Commons, Cremorne) | 10am–6pm

Uprise Digital is a rapidly scaling acquisition consultancy partnering with service-based businesses generating $1M–$30M+ annually. Our clients count on us to deliver real business results through strategic creative, paid advertising, conversion optimisation, funnel development, and systems-driven execution—not just visually appealing content.

We're seeking a mid-level Creative Strategist who understands performance marketing, takes ownership of results, and knows how to develop creative that drives conversions. You'll collaborate directly with our media buying team, web specialists, designers, and client partners to produce measurable growth.

This position is ideal for someone who is operationally hands-on, commercially astute, and comfortable being accountable for client success.

What You Bring

• 2–5+ years in a performance marketing agency or performance creative capacity
• Deep knowledge of Meta and/or Google advertising (strategic or execution experience)
• Proven ability to conceptualise and oversee UGC, short-form video, static ads, and concept-driven creative
• Strong copywriting skills (hooks, ad scripts, messaging angles, headlines, CTAs)
• Working knowledge of conversion rate optimisation, landing page best practices, and full-funnel strategy
• Experience analysing competitor activity through Meta Ad Library, YouTube ads, and Google keyword research tools
• Comfortable presenting strategic recommendations to clients and facilitating discussions
• Proven track record managing multiple SME client accounts and driving end-to-end results
• Self-starter who operates with speed, autonomy, and initiative within a collaborative environment

This is not an entry-level opportunity. This role demands experience, sound judgement, and accountability.

Your Responsibilities

• Develop performance-focused creative strategies for a portfolio of 5–10 clients
• Transform business objectives into actionable ad concepts, messaging angles, and testing roadmaps
• Brief and guide UGC creators, videographers, and design teams to produce high-converting ads
• Partner closely with media buyers to ensure creative aligns with campaign performance insights
• Execute competitive intelligence gathering via Meta Ad Library, YouTube advertising, and Google keyword tools
• Design structured creative testing frameworks (UGC variations, hooks, static tiles, video formats)
• Identify and troubleshoot funnel friction points (ad → landing page → CRM → conversion)
• Lead client consultations, present weekly optimisations, and provide strategic guidance
• Collaborate with the web team on landing page enhancements and CRO initiatives

You'll own the outcome—not just create assets and hope they perform.

Why Join Uprise

Work from The Commons in Cremorne with access to:

• Premium workspace facilities
• Complimentary on-site gym
• Weekly networking and professional events
• Podcast studios, private meeting rooms, and focus spaces
• A high-calibre, ego-free work culture

You'll be supported by:

• Paid media specialists
• Creative design team
• Web development and CRO experts
• AI and automation specialists
• Leadership invested in your progression to Senior or second-in-command roles

This Role Is Perfect For Someone Who:

• Has a passion for creative but prioritises performance outcomes
• Understands the complete customer acquisition journey, beyond just the advertisement
• Forms data-informed opinions, shows initiative, and takes action
• Seeks ownership and career advancement rather than constant oversight
• Enjoys partnering with SMEs to solve genuine business challenges
• Wants a role that combines creative direction, client strategy, and performance analysis

Schedule & Work Arrangement

• Hours: 10am–6pm
• Hybrid model (minimum 2 days per week at The Commons office)
• Full-time position with accelerated growth opportunities