About Metana

Metana is a leading Tech Bootcamp with job guarantee transforming peoples' lives through better tech careers.

About the Role

We’re scaling fast, and we’re looking for a Senior Paid Media Specialist who can own performance marketing end-to-end and turn paid channels into a major growth engine.

If you’re obsessed with data, thrive on experimentation, and love finding creative ways to stretch every ad dollar, you’ll feel right at home.

Key Responsibilities

• Own and manage full-funnel paid campaigns across Google Ads, Meta, TikTok, LinkedIn, YouTube, and emerging platforms.
• Execute and optimize PPC campaigns including keyword targeting, bidding strategies, audience expansion, and creative testing.
• Build and scale multi-channel paid acquisition funnels that drive qualified leads, conversions, and revenue.
• Analyze campaign performance using GA4, Google Tag Manager, platform dashboards, and attribution data.
• Run A/B tests across ads, audiences, and landing pages to improve conversion rates and CAC efficiency.
• Create performance reports, highlighting insights, wins, bottlenecks, and “next steps.”
• Manage and allocate monthly media budgets with a focus on ROI, CAC reduction, and LTV expansion.
• Forecast spend and performance scenarios and maintain cost control across all paid channels.
• Work closely with creative, content, and product teams to develop high-performing ad copy, visuals, and concepts.
• Provide data-driven feedback loops to continuously improve creative output and messaging.
• Ensure ad policy compliance and implement airtight conversion tracking using tools like Google Ads pixels, DoubleClick, and GA4.

Requirements

• 5–8 years of hands-on experience in paid media, performance marketing, or growth marketing.
• Proven success managing six-figure ad budgets across Google, Meta, and TikTok Ads Managers.
• Experience in managing end-to-end campaign lifecycle — from ideation to execution and optimization.

Skills

• Deep understanding of performance marketing, funnel analysis, CPC/CPL/CAC metrics, and bidding optimization.
• Strong analytical mindset — able to turn complex data into clear, actionable insights.
• Hands-on expertise with GA4, Google Tag Manager, tracking integrations, and attribution models.
• Excellent communication and collaboration skills, especially with creative, design, and product teams.
• A strategic thinker who can zoom out when needed and dive deep into execution when required.
• Bonus: Experience in EdTech, B2C growth funnels
• Familiarity with marketing automation and CRM platforms such as HubSpot, Klaviyo, or Mailchimp.
• Advanced Excel/Sheets and data analysis capabilities.
• Strong creative sensibility — able to brief or produce ad content that converts.
• Excellent command of English (written and verbal).

Education

• Bachelor’s degree in Marketing, Business, or related field (or equivalent practical experience).

Who You Are

• Responsible.
• Proactive in montioring data and reactive in testing.
• Thrives in fast-paced, experimental environments.
• Obsessed with improving ROAS and testing new growth levers.
• Comfortable collaborating cross-functionally across marketing, product, and sales teams.
• Up to date on performance trends, from AI-driven ad optimization to new channel opportunities.

Why Join Us

You’ll join a creative, data-minded team where experimentation is encouraged, ideas are valued, and growth is measurable. You’ll directly influence how we scale across regions and markets with full visibility into your impact.