Overseeing the social media strategy for the company ensuring it aligns with the company’s brand.

· Engaging with customers through the use of social media.

· Keeping up to date with advances in social media technology and the latest social media platforms.

· Maximizing followers social media platforms such as Facebook, Twitter, Google plus and Pinterest.

· Ensuring that approaches to social media are relevant and appropriate for each medium.

· Monitoring social media for customer comments both positive and negative.

· Building reporting frameworks to evaluate return on investment on the various platforms.

· Engaging with customers to resolve customer service issues and or create positive opportunities.

· Continuous research into new relevant social media channels and their impact on the brands marketing.

· Working with the marketing team to look at ways social media can work within wider campaigns.

· Analyzing social media insights to guide future social media campaigns.

· Developing a content calendar across all platforms ensuring a constant supply of relevant content.

· Holding workshops for the wider marketing team to explain the importance of social media and how it can impact their campaigns.

· Reporting on social media mentions of the brand internally providing useful feedback to product and marketing teams.

· Searching social media for off-diary stories and content.

· Planning and delivery of community management strategies through social media.